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Tying

The practice of tying entails conditioning the sale of one product (the tying product) on the sale of another product (the tied product). "Tying is a form of marketing in which the seller insists on selling two distinct products or services as a package" [Justice O'Connor, Jefferson Parish Hospital District v. Hyde, 1884].

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If I want to get ESPN or CNN, I have to take the Food Channel too.

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If the ASU College of Business leases a copier, it must sign a service agreement.

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If you want to buy Windows 2000, you must accept the "bells and whistles" that come with it--including Internet Explorer and "Minesweeper."

Issue: What is the relevant antitrust statute with respect to tying?

Answer:
§ 1 of the Sherman Act (though enforcement agencies have claimed at various times that tying also was covered under § 3 of the Clayton Act).

Issue #2: If § 1 is the relevant statute, is tying illegal per se?

Answer: NO.

The Supreme Court established a 3 part test for illegal tying in the Jefferson Parish Hospital District et al. v. Hyde [466 U.S. 2 (1984)].

  1. "[T]he seller must possess power in the tying product market." Effective tying entails leveraging a dominant position in the tying product market to achieve a dominant position in the tied product market.
  2. "[T]here must be a substantial threat that the tying seller will acquire market power in the tied-product market. If . . . the tying arrangement is likely to erect significant barriers to entry into the tied product market, the tie remains suspect."
  3. "[T]here must be a coherent basis for treating the tying and tied product as distinct." Click here for a discussion of the relevance of the Jefferson Parrish case to the Microsoft suit. Also read C. Brown's article on the Microsoft case

    Question: What rule-of-thumb might be set down to determine is products are "distinct." Read Justice O'Connor's opinion

  International Salt v. U.S. [332 U.S. 392 (1947)]

bulletInternational Salt (IS) was the largest supplier of rock salt (for industrial applications)--yet its share of U.S. sales never exceeded 4 percent.
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IS held patents on salt dispensing machines (the Lixator and the Saltomat).It had in effect 790 leases for Lixators an 73 leases for Saltomats. The leases contained a tying clause--that is, firms (mainly food processors) were contractually obligated to purchase rock salt from IS under the terms of the lease.

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Issue #1: Did IS possess power in the tying-product market? Yes. Court inferred market power from IS's control of patents.

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Issue #2: What about the claim of IS that their machines were "allergic" to salt supplied by rivals (deficient sodium chloride content?). Court rejected this argument.

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Click here to read the opinion of Justice Jackson.

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