Resume

 

SARATH A. NONIS

 

 

PHONE:                     (870) 935-7470

 

EMAIL:                      snonis@astate.edu

 

EDUCATION:                        University of North Texas

 

                                    Degree/Date:    Ph.D.: May, 1992

                                    Major:               Marketing

                                    Dissertation:      Factors Associated with Salespersons' Use of Influence Tactics and Their Outcomes: An Exploratory Study

 

                                    Degree/Date:    MBA; December, 1988

                                    Major:               Marketing

 

                                    Degree/Date:    BBA (Cum Laude); August, 1986

                                    Major:               Marketing

 

 

ACADEMIC WORK EXPERIENCE:

           

            Teaching

 

                                    Professor, Arkansas State University, August 1998 to present

                                    Associate Professor, Arkansas State University, August 1995 to July 1998

                                    Assistant Professor, Arkansas State University, August 1991 to July 1995

                                    Teaching Fellow, University of North Texas, August 1988 to August 1991

 

                                    Courses Taught at the MBA level, Contemporary Marketing Issues, International Marketing, Marketing Research, Services Marketing Strategy, and Marketing Policies.

           

                                    Courses Taught at the Undergraduate level, Health Care Marketing, Customer Relationship Management (CRM), Marketing Research, Marketing Management, Services and Nonprofit Marketing, International Marketing, International Management, Applied Research, Business Statistics 1, and Quantitative Business Analysis.

 

                                    New Courses Developed and Taught, Applied Research, Health Care Marketing, Customer Relationship Management.

 

                                    New Course Developed, Social Marketing (scheduled be taught in Fall, 2005).

 

              

 

            Research

 

                        Have published numerous journal and conference articles at the international, national, and regional level.  Journal articles have appeared in The Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Research in Higher Education, Journal of Marketing Management, Journal of Managerial Issues, Marketing Education Review, and Journal of Marketing Theory and Practice among others.  Proceeding articles have being published in conferences such as American Marketing Association (AMA), Decision Sciences Institute (DSI), Society for Marketing Advances (SMA), among others.

 

            Research Interests

 

                        Consumer Decision Making with Regards to Genetically Modified Food, Pharmaceutical, and Industrial Products, Marketing Education, Stress and Coping                      

 

            Service

 

            College

 

                        Chair, Faculty Development Committee, 1995 to 1997 and 2004 to present.

                        Chair, Assessment/Student Competencies Committee, 2000 to 2003.

                                               

            Departmental

 

                        Chair, Productivity Scholarship Committee, 1995 to present.

                        Chair, Promotion, Retention, and Tenure Committee, 1999 to present

                        Chair, Curriculum Committee, 2000 to present

                        Member, Productivity Teaching Committee, 1995 to present

                        Member, Grievance Committee, 1996 to 1998

                        Member, Professional Productivity Committee, 1999 to present

 

            Other Responsibilities

 

                        Faculty Development Director, College of Business 1994 to 1997.

                        Duties involved organizing faculty development activities for the College of Business

 

                        Executive for Marketing Discipline (course coordinator), 1998 to present.

                        Duties include preparation of class schedules, instigating and coordinating curriculum changes and assessment, enrollment management etc.

                       

                       

CONSULTING AND GRANT WORK EXPERIENCE:

 

Paid

 

      Arkansas Bioscience Institute – Biopharmaceuticals: Assessment of Economic and Environmental Issues.  An amount of $125,000 with 2 other professors.

 

      White River Navigation Project - Economic Feasibility Study.  Corps of Engineers, Memphis District.  An amount of over $100,000 from 1998 to 1999 with 3 other professors.

 

 

      Long-term Economic Impact of Highway Improvements on Small Towns.  Arkansas State Highway and Transportation Department.  An amount of $111,723 for 2 years from 1996 with two other professors.

 

      Market Analysis of Maintenance Activities.  Arkansas State Highway and Transportation Department.  An amount of $70,309 for 3 years from 1995 with one other professor.

 

      Customer Service Study.  Redbook Florists Inc. 1996 and 1997.  Worked with two other professors.

 

      Demand Analysis for a Multi-purpose Center 1996.  Forrest City Chamber of Commerce.   An amount of $ 8,500 with two other professors.

 

      Poll Survey 1998.  Clay County Chamber of Commerce (Merit of including a tax to fund a Multi-purpose facility).  With one other professor.  Approximately $2500.

 

Unpaid

 

      Indian Mall (1993) - Investigation of the Influence of Customer Perceptions and Satisfaction on Their Shopping Behavior.

 

      American Red Cross (1994) - Increasing the Blood Donation behaviors Among College Students

 

      Jonesboro Humane Society (1993) - Increasing Donation Patterns of Current Donors

 

      Indian Bookstore (1993) - Measurement of Student Perceptions and Satisfaction

 

 

AWARDS/HONORS:

 

Fellow of the Charted Institute of Marketing (CIM), England since 1998.  CIM is the largest professional body for marketing in the world.

     

      Recognized in the Who's Who Among America's Teachers in 1996 and 1998.

 

Recipient of the McGraw-Hill/Irwin Distinguished Paper Award, Association of Collegiate Marketing Educators Annual Conference, 2005 (Best Paper in the Conference)

 

Recipient of the Best Paper Award at the International Business and Economic Research Conference, 2003.

 

Recipient of Distinguished Paper Award at the Allied Academies International Conference, 2003.

 

Recipient of the Best Paper Award in the Marketing Education track of the Society for Marketing Advances Annual Conference, 2002.

 

Recipient of the Steven J. Shaw Distinguished Paper Award at the Society for Marketing Advances Annual Conference, 2002 (Best Paper in the Conference).

 

      Recipient of the Best Paper Award in the Ethics, and Public Policy track of the Society for Marketing Advances Annual Conference, 1999

 

      Recipient of Marketing Education Review Best Paper Award at the Southern Marketing Association Conference, 1996.

 

      Recipient of Best Paper Research Award at the Business and Health Administration Conference, Health Care Marketing Track, 1995.

 

      Recipient of Richard D. Irwin Best Paper Research Award at the Southern Academy of Management Conference, 1991 (Best Paper in the Conference).

           

      Nominated for Arkansas State University Excellence in Research Award in 1997, 1999, and 2004.

 

Intellectual Contributions of Sarath A. Nonis

 

 

1.         Refereed Journal Articles

 

Nonis, Sarath A., Gail I. Hudson, Melodie Philhours, and Joe K. Teng (2005). “Changes in College Student Composition and Implications for Marketing Education: Revisiting Predictors of Academic Success, Journal of Business Research.

 

Nonis, Sarath A., Melodie Philhours, Ahmad Syamil, and Gail Hudson (Forthcoming). “The Impact on Non-intellectual Variables on the Academic Success of Business Students: An Exploratory Study,” Marketing Education Review.

 

Segall, R.S., Guha, G.S., and Nonis, S.A. (Forthcoming).  “Data mining for Analyzing the Impact of Environmental Stress on Plants-A Case Study Using OSMID, International Journal of Systems and Cybernetics.

 

Guha, Gauri S., Baran, Anil Baral, Sarath A. Nonis, and Richard Segall (Forthcoming). “The Potential of Biotechnology-Promises, Perils, Perplexities: A Survey of Impacts on Relevant Economic Sectors,” Economic and Economic Education Journal,

 

Nonis, Sarath A., Gauri S. Guha, and Richard S. Segall (2004).  “Relationship Between Consumer Knowledge and Attitude about Biotechnology and Their Purchase Behavior Intentions: Moderating Effects of Innate Consumer Innovativeness and Anxiety with Social Issues,” Journal of Business and Economic Research, 2 (5): 65-78.

 

Nonis, Sarath A., and Daniel R. Hoyt (2004). “Coping Strategies Used by Managers in the People’s Republic of China: Relationship with Personal Characteristics and Job outcomes,” Journal of Asia Pacific Business, 5 (3): 45-66.

 

Nonis, Sarath A., and Jeffrey K. Sager (2003). “Coping Strategy Profiles Used by Salespeople: Their Relationships with Personal Characteristics and Work Outcomes,” Journal of Personal Selling and Sales Management, Vol. 23 (2): 139-150.

 

Nonis, Sarath A. and David Wright (2003). “Moderating Effects of Achievement Striving and Situational Optimism on the Relationship Between Ability and Performance Outcomes,” Research in Higher Education, Vol. 44 (3): 327-346.

 

Latanich, Gary, Sarath A. Nonis, and Gail Hudson, (2001). “A Profile of Today’s Distance Learners: An Investigation of Demographic and Individual Difference Variables of Distance and Non-distance Learners, Journal of Marketing for Higher Education, Vol.11 (3): 1-16.

 

Nonis, Sarath A., and Cathy Swift (2001). “An Examination of the Relationship Between Academic Dishonesty and Workplace Dishonesty:  A Multi-campus Investigation,” Journal of Education for Business, Vol. 77 (Nov/Dec 2001): 69-77.

 

Nonis, Sarath A., and Cathy Swift (2001).  “Personal Value Profiles and Ethical Business Decisions,” Journal of Education for Business, Vol. 76 (May/June 2001); 251-256

 

Nonis, Sarath A., and Gail Hudson (1999) "The Second Course in Business Statistics and Its Role in Undergraduate Marketing Education, Journal of Marketing Education, Vol. 21 (Fall): 232-241.

 

Nonis, Sarath A., Gail Hudson, Laddie Logan, and Charles Ford (1998). "Influence of Perceived Control of Time on College Students' Stress and Stress-related Outcomes,"  Research in Higher Education, Vol. 39 (October): 587-605.

 

Nonis, Sarath A., and Cathy Owens Swift (1998).  "Deterring Cheating Behavior in the Marketing Classroom: An Analysis of the Effects of Demographic, Attitudes, and In-Class Deterrent Strategies,"  Journal of Marketing Education,  Vol. 20 (Fall): 188-199.

 

Cathy Owens Swift and Sarath A. Nonis (1998). “ When No One Is Watching: Cheating Behavior on projects and Assignments,”  Marketing Education Review, Vol. 8 (Spring): 27-36.

 

Cathy Owens Swift, Luther Trey Denton, and Sarath A. Nonis (1998).  “Cheating Internet Style-Guarding Against On-Line term paper Mills,"  Marketing Education Review,

 

Nonis, Sarath A., Jeffrey K. Sager, and Kamalesh Kumar (1997). "Salesperson's Use of Upward Influence Tactics (UIT's) in Coping with Role Stress," in Philip Stone and Mark Cannon (ed.),  Organizational Psychology, Vol. III,  The International Library of Management, Ashgate, Dartmouth: 131-143.

 

Nonis, Sarath A. (1997).  "The Relationship of Perceived Stress and Academic Performance to Perceived Control of Time,"  Marketing Education Review, Vol. 7 (Spring): 27-32.

 

Nonis, Sarath A., and Altan Erdem (1997). "A Refinement of INDSALES to Measure Job Satisfaction of Sales Personnel in Generalized Marketing Settings,”  Journal of Marketing Management, Vol. 7 (Spring/Summer): 36-46.

 

Kumar, Kamalesh, Sarath A. Nonis, and Mary Thibodeaux (1996).  "Value Profiles of Students in the 1960s and the 1990s: Similarities and Differences,"  Journal of Education for Business, Vol. 72 (Jan/Feb): 140-143.

 

Nonis, Sarath A., Jeffrey K. Sager, and Kamalesh Kumar (1996). "Salesperson's Use of Upward Influence Tactics (UIT's) in Coping with Role Stress," Journal of the Academy of Marketing Science, Vol. 24, (Winter): 44-56.

 

Nonis, Sarath A., Charles W. Ford, Laddie Logan, and Gail Hudson (1996). "College Student's Blood Donation Behavior: Relationship to Demographic, Perceived Risk, and Incentives,"  Health Marketing Quarterly, Vol. 13 (4): 33-46.

 

Crawford, John and Sarath  A. Nonis (1996).  "An Investigation of Boundary Spanners' Job Satisfaction: A Formal Systems Approach,"  Journal of Managerial Issues, Vol. 8 (Spring): 118-131.

 

Nonis, Sarath A., Altan Erdem, and Kamalesh Kumar (1994).  “An Investigation of Structural Relationships Between Salespersons’ Perception of Their Power Bases and Their Use of Influence Tactics,”  Journal of Marketing Theory and Practice, Vol. 2, 74-79.

 

Kumar, Kamalesh, Chris Borycki, Sarath A. Nonis, and Charles Yauger (1992).  “Does the Strategic Decision Framework Encourage Business Students to Ignore Ethical Dimensions of Business Situations?”  Journal of Education for Business, Vol 67, 2, 74-79.

 

Kumar, Kamalesh, Sarath A. Nonis, and Charles Yauger (1993), “Cultural Approaches to Business Negotiations: Understanding Cross-Cultural Differences in Negotiating Behaviors,” International Research in the Business Disciplines, Vol. 1, 79-90.

 

 

2.         Refereed Conference Proceedings

 

Nonis, Sarath A. (Forthcoming-March 2005). “Coping Patterns of Health-Care Personnel:  Their Relationship with Personal Characteristics, Role Stress, and Work Outcomes,” Association of Collegiate Marketing Educators Annual Conference.

 

Nonis, Sarath A., Melodie Philhours, and Gail Hudson (Forthcoming-March 2005). “Profiling College Students Based on Time-Use:  Relationship with Personal, Situational, and Academic Outcome Variables,” Association of Collegiate Marketing Educators Annual Conference.

 

Nonis, Sarath A (2004). “Antecedents of Intentions to Purchase a Genetically Modified Pharmaceutical,” Society for Marketing Advances, 151-152.

 

Nonis, Sarath A. Gauri S. Guha, and Richard S. Segall (2004).  “Marketing’s Role in Creating Value in the Biotechnology Industry,” American Marketing Association Winter Educators’ Conference, 15, 64-65.

 

Segall, R.S., Gauri S. Guha, and Sarath A. Nonis (2004). “Data Mining for Assessing the Impact of Environmental Stress on Plant Genomics,” Federation of Business Disciplines – Decision Sciences Institute Southwest Region, 151-152.

 

Nonis, Sarath A., and Gail I. Hudson (2003). “Time: How Do Students Use It and Does It Affect Their Academic Performance,” Society for Marketing Advances, 162-163.

 

Nonis, Sarath A., Gauri S. Guha, and Richard S. Segall (2003).  “Relationship Between Consumer Knowledge and Attitude about Biotechnology and Their Purchase Behavior Intentions: Moderating Effects of Innate Consumer Innovativeness and Anxiety with Social Issues,” International Business and Economics Research Conference, 503.

 

Gauri S. Guha, Sarath A. Nonis, and Richard S. Segall (2003). “The Potential of Biotechnology-Promises, Perils, Perplexities: A Survey of Impacts on Relevant Economic Sectors,” Allied Academies International Conference, 38-58.

 

Nonis, Sarath A., Melodie Philhours, Gail Hudson. and Joe Teng (2002). “Changes in College Student Composition and Implications for Marketing Education: Revisiting Predictors of Academic Success” Society for Marketing Advances, 52-53.

 

Nonis, Sarath A., and Joe Teng (2002).  “Time Management Practices and Job Outcomes: A Cross-Cultural Investigation,” Society for Marketing Advances, 114-115.

 

Nonis, Sarath A., and Michael Dobbs (2002). “Using the ETS Major Field Test in Business: Impact of Test Taking Motivation,” Marketing Management Association Annual Fall Educators’ Conference, 66-68.

 

Nonis, Sarath A., and Gail Hudson (2002).  “Segmenting Students Based on Ability and Personal Variables: Implications for Marketing Instructors,” Marketing Management Association Annual Fall Educators’ Conference, 32-34.

 

Nonis, Sarath A., David Wright, and and Melodie Philhours (2001). “Moderating Effects of Motivation and Optimism on the Relationship Between Ability and Performance Perceptions Among College Students,” Society for Marketing Advances, 126-127.

 

Nonis, Sarath A., and Joe Teng (2001).  “Predicting Academic Achievement of College Students,” Academy of Business Administration Conference, 12-13.

 

Nonis, Sarath A., and Uditha Liyanage (2001).  “Time Management Practices in a Non-western Culture: Relationship with Job Performance, Job Satisfaction, and Burnout,” The Tenth Biennial World Marketing Congress, 

 

Charles Ford, and Sarath A. Nonis (2001).  “Value Systems and Consumer Ethics: Study of Middle Easterners,” The Society for Marketing Advances,  45-46,

 

Nonis, Sarath A., and Jeffrey K. Sager (2001).  “Personal Control as a Moderator of Relationships Between Time Management Practices and Job Performance,” American Marketing Association Winter Educators’ Conference, 327-328.

 

Charles W. Ford and Sarath A. Nonis (2001). “Cross-cultural Comparison of Value Systems and Consumer Ethics,” Advances in Marketing, 126-127.

 

Nonis, Sarath A., and Melodie Philhours (2001).  “Exploratory Study on Skill Development in Principles of Marketing Course: Comparison of Non-distance Learning Class, Send Site, and Remote Site, Advances in Marketing, 197-202.

 

Nonis, Sarath A., and Gail Hudson (1999).  “Preparing Students for the Undergraduate Marketing Research Course,”  Proceedings of the Society for Marketing Advances Annual Conference, 137-138.

 

Nonis, Sarath A., and Laddie Logan (1999).  “Value Profiles and Ethical Business Decisions Among College Students,”  Proceedings of the Society for Marketing Advances Annual Conference, 116-118.

 

Nonis, Sarath A., and Gail Hudson (1998).  "Business Statistics II and Its role in Undergraduate Marketing Education," Proceedings of the American Marketing Association Summer Educators Conference, 9, 54-55.

 

Nonis, Sarath A., Gail Hudson, and Laddie Logan (1998).  "Making Statistics More Effective:  Results From a Year Long Experience," Proceedings of the Decision Sciences Institute National Conference, 1129-1131.

 

Nonis, Sarath A., and Cathy Owens Swift (1998).  "Managing Academic Misconduct in the Classroom: A Discriminant Analysis of Subject and Situational Differences Between Cheaters and Non Cheaters,"  Proceedings of the Academy of Marketing Science Annual Conference, 21, 56-61.

 

Philhours, Melodie and Sarath A. Nonis (1998).  "Fish or Cut Bait... A Case in Ethics and Decision Making,"  Proceedings of the North American Case Research Institute, 10

 

Nonis, Sarath A., and Gail Hudson (1998).  "Measuring Student Perception of Teaching Effectiveness," Proceedings of the Southwestern Marketing Association, 64-69.

 

Nonis, Sarath A. (1997).  "Demographic, Perceived Risk, Incentives as Predictors of College Students Likelihood of Donating Blood,"  Contemporary Business Readings, 491-497.

 

Nonis, Sarath A. (1997).  "Increasing Student Involvement and Learning in a Medium Size Undergraduate Marketing Research Class," Proceedings of the Southern Marketing Association Annual Conference, 205-208.

 

Williams, Emelda, Sarath A. Nonis, and Sandra Beviile (1997).  "Compulsive Buying: An Alternative Way of Segmenting the Market," Proceedings of the Southern Marketing Association Annual Conference, 96-98.

 

Nonis, Sarath A., and Laddie Logan (1997).  "Framework to Better Handle Customer Complaints: An Action Grid Approach,"  Business Research Yearbook--Global Perspective.  Proceedings of the International Academy of Business Disciplines, 4, 614-618.

 

Nonis, Sarath A. (1996).  "The Relationship of Perceived Stress and Academic Performance to Perceived Control of Time,"  Proceedings of the Southern Marketing Association Annual Conference, 217-220.

 

Wirz, Bettina, and Sarath A. Nonis (1996).  "Consumer Leapfrogging,"  Business Research Yearbook--Global Perspectives, 4,  The Proceedings of the International Academy of Business Disciplines, 518-522.

 

Kumar, Kamalesh, Sarath A. Nonis, and Charles Yauger (1996).  "Value Profiles of Students in the 1960s and the 1990s: Similarities and Differences,"  Contemporary Business Readings in the Academy of Business Administration Conference, 109-116.

 

Logan, Laddie, and Sarath A. Nonis (1996).  "Relationship Marketing: Is it a Strategy?"  Business  Research Yearbook--Global Perspectives.  The Proceedings of the International Academy of Business Disciplines Conference, 3, 533-636.

 

Nonis, Sarath A. (1996), "Why and How to Handle Consumer Complaints in the Service Industry," Advances in Marketing,"  Proceedings of the Southwestern Marketing Association, 231-236.

 

Nonis, Sarath A. (1996), "Salespersons Use of Upward Influence Tactics and their Satisfaction with Supervision," Business Research Yearbook--Global Perspectives.  International Academy of Business Disciplines, National Conference, 3, 568-572.

 

Nonis, Sarath A., and Laddie Logan (1995), "Personal Characteristics of Salespersons' and their Use of Upward Influence Tactics," Proceedings of the Southern Marketing Conference, 118-122.

 

Nonis, Sarath A., Gail Hudson, Laddie Logan, and Charles Ford (1995), "Comparing Marketing Majors with Non Business Majors: How Different Are They," Proceedings of the Southern Marketing Conference, 227-231

 

Nonis, Sarath A. (1995) "Perceptions of Risk and Blood Donation Behavior of College Students," Business and Health Administration Conference, 59-63.

 

Nonis, Sarath A. (1995), "Comparing Consumer Compliant Intentions and Complaint Behavior of Different Services," Proceedings of the Atlantic Marketing Association, Annual Conference, 21-24.

 

Nonis, Sarath A., Laddie Logan and Kamalesh Kumar (1994), "Salespersons' Use of Influence Styles and their Level of Job Performance," Business Research Yearbook--Global Perspectives.   Proceedings of the International Academy of Business Disciplines, Vol. 1, 587-593.

 

Nonis, Sarath A., Laddie Logan, and Gail Hudson (1994).  “The Relationship Between Perception of Performance Rewards, Job Satisfaction, and Propensity to Leave: A Study of Purchasing Managers,”  Proceedings of the Academy of Business Administration National Conference, Vol. 2, 1198-1206.

 

Nonis, Sarath A., Kamalesh Kumar, and Mansour Kambiz (1994).  “Salespersons’ Use of Influence Tactics and Their Level of Job Satisfaction: An Exploratory Study,” Proceedings of the Southwestern Marketing Association, Annual Conference, 189-196.

 

Nonis, Sarath A., Laddie Logan, and Kamalesh Kumar (1994).  “Salespersons’ Use of Influence Styles and Their Level of Job Performance,”  Proceedings of the International Academy of Business Disciplines, Vol.1, 587-593.

 

Nonis, Sarath A., Charles W. Ford, and Gail Hudson (1994).  “Exploring Factors that Differentiate Marketing Majors from Non-marketing Majors and their Implications,” Proceedings of the Southern Marketing Association, Annual Conference, 246-250.

 

Nonis, Sarath A., Kamalesh Kumar, and Altan Erdem (1994).  “Upward Influence Styles Used by Salespersons: Relationship with Job Performance,”  Proceedings of the Southern Marketing Association, Annual Conference, 408-411.

 

Erdem, S. Altan, and Sarath A. Nonis (1994).  “Acquiring Computer Skills in Spite of Computer Fear: An Exploratory Study,”  Proceedings of the American Society of Business and Behavioral Sciences.

 

Nonis, Sarath A., Rita Mix, and Laddie Logan (1993).  “A systems Approach to Bridging the Gap Between Marketing Academicians and Practitioners,”  Proceedings of the Academy of Business Administration, Annual Conference, 103-110.

 

Nonis, Sarath A., Kamalesh Kumar, and S. Altan Erdem (1993).  “Relationship Between Salespersons’ Use of Upward Influence Tactics and Perception of Power Bases,”  Proceedings of the Southern Marketing Association, Annual Conference, 360-363.

 

Nonis, Sarath A., Kamalesh Kumar, and Laddie Logan (1993).  “Relationship Between Salespersons’ Use of Upward Influence tactics and Role Conflict, Role Ambiguity, Job Satisfaction, and Propensity to Leave.” Proceedings of the International Academy of Business Disciplines, Vol, 2, 34-43.  

 

Nonis, Sarath A., Kamalesh Kumar, Jaideep Motwani, and Ram Subramanian (1992).  “Measurement of Job Satisfaction: Refinement of INDSALES for Use in Marketing Job-Settings,”  Proceedings of the International Academy of Business Disciplines, National Conference, 694-699.

 

Erdem, S. Altan, Tom K. Massey, and Sarath A. Nonis (1992). “Normative Concerns About the Use of Terns “Disturbances” Versus “Residual” in Multiple Regression Analysis,”  Proceedings of the Southern Marketing Association, Annual Conference, 224-226.

 

Kumar, Kamalesh, Ram Subramanian, and Sarath A. Nonis (1991).  “Cultural Diversity’s Impact on Group Processes and Performance:  Comparing Culturally Homogeneous and Culturally Diverse Work Groups Engaged in Problem Solving Tasks,”  Proceedings of Southern Management Association, Annual Conference, 332-336.

 

Kumar, Kamalesh, Sarath A. Nonis, and Charles Yauger (1991).  “A Cross-Cultural Difference in Negotiations: How Differences in Negotiations Styles Affect the Negotiation Process,”  Proceedings of the International Academy of Marketing and Management, National Conference, 170-174.

 

Kumar, Kamalesh, Mary S. Thibodeaux, Sarath A. Nonis, and Ercan Nasif (1991).  “Cross-Cultural Business Ethics:  Differences in Approach to Ethical Issues, ” Proceedings of the International Academy of Marketing and Management, National Conference, 175-179.

 

Kumar, Kamalesh, Chris Borycki, Sarath A. Nonis, and Charles Yauger (1991).  “Does the Strategic Decision Framework Encourage Business Students to Ignore Ethical Dimensions of Business Situations?”  A Longitudinal Simulation,” Proceedings of the Southwest Academy of Management, National Conference, 197-200.

 

Kumar, Kamalesh, Sarath A. Nonis, and Charles Yauger (1991).  “Group Interaction Behaviors and Their Relationship with Risk Taking Propensities of Groups,”  Proceedings of Southwest Academy of Management, Annual Conference, 112-114.

 

Watson, Warren, Kamalesh Kumar, Ram Subramanian, and Sarath A. Nonis (1990).  “Differences in Decision Making Regarding Risk Taking Between Cultural Diverse and Culturally Homogeneous Groups.”  Proceedings of the International Academy of Marketing and Management, Annual Conference, 130-138.

 

Kumar, Kamalesh and Sarath A. Nonis (1990).  “Behavioral Barriers to Effective Implementation of Just-In-TimeApproach in American Industries: A Case Study,”  Proceedings of Southwest Academy of Management, Annual Conference, 195-198.

 

Thibodeaux, Mary S., Kamalesh Kumar, and Sarath A. Nonis (1990).  “The Effect American Business Education on the Values and Evaluative Orientations of Students from Far-Eastern Countries:  An Explorartory Study,” Proceedings of Southwest Academy of Management, Annual Conference, 73-76.

 

 

3.   Presentations to Learned Forums

 

“Antecedents of Intentions to Purchase a Genetically Modified Pharmaceutical,” Society for Marketing Advances Annual Conference, St. Pete’s Beach, FL. November 5, 2004.

 

 “Marketing’s Role in Creating Value in the Biotechnology Industry,” American Marketing Association Winter Educators’ Conference, Scottsdale, AZ. February 7, 2004.

 

“Time: How Do Students Use It and Does It Affect Their Academic Performance,” Society for Marketing Advances Annual Conference, New Orleans, LA. November 8, 2003.

 

“Relationship Between Consumer Knowledge and Attitude about Biotechnology and Their Purchase Behavior Intentions: Moderating Effects of Innate Consumer Innovativeness and Anxiety with Social Issues,” International Business and Economics Research Conference, Las Vegas, NV. October 10, 2003.

 

“Changes in College Student Composition and Implications for Marketing Education: Revisiting Predictors of Academic Success” Society for Marketing Advances Annual Conference, St. Pete’s Beach, Florida. November, 2002,

 

“Using the ETS Major Field Test in Business: Impact of Test Taking Motivation,” Marketing Management Association Annual Fall Educators’ Conference, Memphis, Tennessee. September, 2002,

 

“Segmenting Students Based on Ability and Personal Variables: Implications for Marketing Instructors,” Marketing Management Association 7th Annual Fall Educators’ Conference, Memphis, Tennessee. September, 2002

 

“Moderating Effects of Motivation and Optimism on the Relationship Between Ability and Performance Perceptions Among College Students,” Society for Marketing Advances Annual Conference, November, 2001

 

“Time Management Practices in a Non-western Culture:  Relationship with Job Performance, Job Satisfaction, and Burnout,” The Tenth Biennial World Marketing Congress, Wales, United Kingdom. June, 2001,                   

 

“Personal Control as a Moderator of Relationships Between Time Management Practices and Job Performance,” American Marketing Association Winter Educators’ Conference, Scottsdale, Arizona. February, 2001.

 

"Why and How to Handle Consumer Complaints in the Service Industry," Proceedings of the Southwestern Marketing Association, March, 1996.

 

"Salespersons Use of Upward Influence Tactics and their Satisfaction with Supervision," Business Research Yearbook--Global Perspectives.  International Academy of Business Disciplines, National Conference, April, 1996.

 

"Personal Characteristics of Salespersons' and their Use of Upward Influence Tactics," Proceedings of the Southern Marketing Conference, November, 1995

 

"Comparing Marketing Majors with Non Business Majors: How Different Are They," Proceedings of the Southern Marketing Conference, November, 1995

 

"Perceptions of Risk and Blood Donation Behavior of College Students," Business and Health Administration Conference, March, 1995.

 

"Comparing Consumer Compliant Intentions and Complaint Behavior of Different Services," Proceedings of the Atlantic Marketing Association, Annual Conference, April, 1995.

 

"Salespersons' Use of Influence Styles and their Level of Job Performance," Business Research Yearbook--Global Perspectives.   Proceedings of the International Academy of Business Disciplines, April, 1994.

 

“The Relationship Between Perception of Performance Rewards, Job Satisfaction, and Propensity to Leave: A Study of Purchasing Managers,”  Proceedings of the Academy of Business Administration National Conference, February, 1994.

 

“Salespersons’ Use of Influence Tactics and Their Level of Job Satisfaction: An Exploratory Study,”  Proceedings of the Southwestern Marketing Association, Annual Conference, April, 1994.

 

“Salespersons’ Use of Influence Styles and Their Level of Job Performance,”  Proceedings of the International Academy of Business Disciplines, April, 1994.

 

“Exploring Factors that Differentiate Marketing Majors from Non-marketing Majors and their Implications,”  Proceedings of the Southern Marketing Association, Annual Conference, November, 1994.

 

“Upward Influence Styles Used by Salespersons: Relationship with Job Performance,”  Proceedings of the Southern Marketing Association, Annual Conference, November, 1994.

 

“A systems Approach to Bridging the Gap Between Marketing Academicians and Practitioners,”  Proceedings of the Academy of Business Administration, Annual Conference, February, 1993.

 

“Relationship Between Salespersons’ Use of Upward Influence Tactics and Perception of Power Bases,”  Proceedings of the Southern Marketing Association, Annual Conference, November, 1993.

 

“Relationship Between Salespersons’ Use of Upward Influence tactics and Role Conflict, Role Ambiguity, Job Satisfaction, and Propensity to Leave.” Proceedings of the International Academy of Business Disciplines, April, 1993.  

 

“Measurement of Job Satisfaction: Refinement of INDSALES for Use in Marketing Job-Settings,”  Proceedings of the International Academy of Business Disciplines, National Conference, April, 1992.