Mary Jackson Pitts, Ph.D.

mpitts@astate.edu

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"Hello, my name is _____________. I’m a student in the Radio-Television Department at Arkansas State University. We’re conducting a telephone survey about television viewing. Please be assured that I am not asking for a contribution. The survey will only take about ten minutes. Your opinions are valuable and will be taken seriously. Would you be willing to participate?"

"Am I talking to someone at least eighteen years of age in the household?" (If not, ask if there’s someone currently at home who’s 18 or older. Then, repeat introductory script).

(Additional information, if necessary at any time during interview). "This project is directed by Dr. Mary Jackson-Pitts, Associate Professor at the College of Communication at Arkansas State University. Your telephone number was randomly generated, and you will remain anonymous. Dr. Pitts may be contacted should you require any additional information." (Provide office telephone number only if directly requested to do so -- 972-3070) (Callers, Note! This survey instrument has been precoded wherever possible. Many of the answers include numbers in the answer categories. At no time are you to ever read these numbers to respondents. Simply indicate the respondent’s answer to a particular answer by circling the number corresponding to that answer.)

1. Ok, here’s the first question. How many working T.V. sets are there in your household?

______ (enter number. If "0", thank respondent and hang up. Do not count this survey as completed)

2. Do you have cable television? ____Y ____ N (If "No," continue to Section II. TV Information)

If "Yes," Do you get cable fromTCA Cable? ____ Y (If "Yes," continue to Sec. II. TV Information)

If "No," What kind of television service do you use?

____ 01 Satellite Dish ____ 02 Heartland Wireless ____03 Roof top antenna

Other: ____________________________________________________________

3. Generally, would you rate your television provider as excellent, good, fair, or poor?

____ Excellent ____ Good ____ Fair ____Poor

Now I’m going to read a list of sources that you might use when deciding what to watch on TV. You simply tell me whether you always, sometimes, rarely, or never use these sources. Now, would you say that you use...(read each scale item with each dimension)...always, sometimes, rarely, never?

Always Sometimes Rarely Never

4. ...a weekly guide from a Sunday paper? (4) (3) (2) (1)

5. ...a listing from a local newspaper? (4) (3) (2) (1)

6. ...weekly issues of TV Guide magazine? (4) (3) (2) (1)

7. ...tuning to a viewing guide on one of (4) (3) (2) (1)

your TV channels? (TCA Channel 19)

8. ...just turning on the television set and (4) (3) (2) (1)

seeing what’s on?

9. ...the monthly guide from the cable (4) (3) (2) (1)

company? (Ask...even if they have cable)

10 ...you don’t use any kind of guide...you (4) (3) (2) (1)

just know what’s on?

11. ...friends or family? (4) (3) (2) (1)

12. Do you remember ever watching programs or programming on TCA Cable Channel 14, the Government Access and ASU TV Channel? ___ Y If "Yes," Can you name or describe any shows that you’ve seen on this channel? (List up to three verbatim, then go to next section)

1. ________________ 2. ___________________ 3. ____________________

___ N If "No," or "I don’t watch Channel 14," or etc., then skip to Section V. Community Involvement.

___ If, "Remember, I told you earlier, I don’t get TCA cable!", or etc., skip to Section V. Community Involvement.

___ If, "I don’t remember..." or "Huh?," or "Don’t Know," or "What’s Channel 14?" or etc., then, "Well, Channel 14, the Public Access channel and or the ASU TV Channel that carry things like the Jonesboro city council delayed replays of sports.

___ Y ____ N If "No," skip to Section V. Community Involvement

If "Yes," Can you name or describe any show that you’ve seen on this channel? (List up to three verbatim, then go to next section)

1. ______________ 2. ________________ 3. ______________

Now I’m going to read to you a short list of specific programs that have appeared on Channel 14. I would like for you to tell me whether you always, sometimes, rarely, or never watch these programs: Now, do you watch...(read each scale item after reading each program title)...always, sometimes, rarely, or never?

13. Jonesboro City Council Meetings (4) (3) (2) (1)

14. ASU TV Jonesboro PM (4) (3) (2) (1)

15. Any local church programs (4) (3) (2) (1)

16. Cardinal Baseball (4) (3) (2) (1)

17. Ad Pages on Cable Channel 14 (4) (3) (2) (1)

18. Shows produced by ASU TV (4) (3) (2) (1)

19. Craighead County Spelling Bee (4) (3) (2) (1)

20. Tape delayed local sporting events (4) (3) (2) (1)

21. Okay, Do you feel that this kind of local programming found on Channel 14 is useful?

__1_ Y __2_ N

22. Would you like to see more, less, or about the same amount of this kind of programming?

__1_ More __2_ About the same __3_ Less

23. What kind of local programming options would you like to see?

_______________________________________________________________________

24. In general what kind of programming options would you like the cable company to offer, that they don’t offer now?

____________________________________________________________________

____________________________________________________________________

Now I’d like to ask you some questions about your participation in various community events and activities. The same set of answers you’ve used in the past are used here. Would you say that you always, sometimes, rarely, or never....(read each scale item after reading each dimension)

25. ...vote in local elections? (4) (3) (2) (1)

26. ...get involved in local politics? (4) (3) (2) (1)

27. ...keep up with current events about your community? (4) (3) (2) (1)

28. ...volunteer for activities in your community? (4) (3) (2) (1)

29. ...pay attention to local television news stories (4) (3) (2) (1)

about your community?

30. ...read articles in the newspaper dealing with your (4) (3) (2) (1)

community’s issues?

Finally, I’d like to get some information about you.

31. I’m going to read some age categories and you simply tell me when I’ve reached the category for your age:

_1_ 18 - 24 __2_ 25 - 34 __3_ 35 - 49 __4_ 50 - 54 __5_ 55 plus

32. Sex (Don’t Ask, just check off appropriate box) _1_ Female __2_ Male

33. How many years have you live in Jonesboro? ____ Years ____ Months (if less than 1 year)

34. Is it likely, somewhat likely, or not very likely that you will move out of the Jonesboro area within the next one to two years?

_3_ likely __2_ somewhat likely __1_ not very likely

35. Do you _1_ own, or _2_ rent your current residence?

36. Do you live in a _1_ house, _2_ apartment or condominium, _3_ mobile home, or

_4_other type of housing?

37 Now I’m going to read some education categories and you simply tell me when I’ve reached the category for the highest level of education you have completed. Have you:

_1_ completed some high school or less _2_ completed high school

_3_ completed some college _4_ completed vocational or technical school

_5_ completed college _6_ completed some graduate school

_7_ completed graduate

Thank you very much for cooperating with our survey. Good bye!