Mary Jackson Pitts, Ph.D.
|
Mary Jackson Pitts, Ph.D.
|
Radio Broadcasting
Morse code
1844
Heinrich Hertz
1887. Radio waves
Frequency measurements
Radio Broadcasting
Derived from agriculture
We broadcast
not broadcasted
Father of radio:
Gugliemo
Marconi
Radio Act of 1912
Radio Broadcasting
Radio act of 1912
To operate a radio signal you must have a license
WWI
..Radio and the
Military
KDKA
Pittsburgh.
Nov 7, 1921
Broadcast prior to this date
Radio Broadcasting
Radio
networks
..1922
WJZ or WABC and WGY, Shenectady, NY
World Series
Calvin Coolidge State of the
Union address, 1923
.broadcast on six stations.
Radio Broadcasting
1926
National Broadcasting Company.. Subsidiary of RCA.. Started the first regular network with 24 stations.
NBC operated
the red and blue
the blue became ABC in 1943
Radio Broadcasting
Radio act
of 1927 established the forerunner to the FCC.
1930s-1950s
Golden Age of Radio
Radio Broadcasting
1934
. Communications Act
FCC
allocation of spectrum space
assignment of stations in spectrum space
Make sure stations are operating like they are suppose to.
Radio Broadcasting
Public interest, convenience, and necessity
Radio Broadcasting
AM--
Amplitude Modulation
535-1705
FM
Frequency Modulation
88-108
Took off in the 1960s
W vs K
Radio Broadcasting
Public Broadcasting
88-92
National Public Radio
Public broadcasting is designed to provide alternative programming
Radio Broadcasting
Radio Ownership
45 or more.. Up to 8
Not more than 5 of same service
30-44
Up to 7
Not more than 4 of same service
15-29.. Up to 6.. 4
14 or fewer 5
3
not more than 50% of market
Radio Broadcasting
FORMATS
Adult contemporary
album oriented Rock
Classic Rock
Easy Listening
Country
News Talk
Urban Contemporary
Radio Broadcasting
Characteristics
of radio
local
fragmented
personal
mobile
secondary and supplementary
|