Mary Jackson Pitts, Ph.D.

 

Hit Counter

mpitts@astate.edu

[ Home ] [ Up ]

Media Priming

Media Priming

•       Spreading activation. 

Media Priming

•      The result 

–   prime’s effect on a target behavior or thought is a dual function of the intensity and the recency of the prime 

–   Length of the priming impact

 Media Priming (Berkowitz)

•      Priming effect.  Berkowitz suggests that aggressive ideas are activated by viewing violence.

  Media Priming (Berkowitz)

•      Results depend on interpretation and what these interpretations activate from previous experiences.  

 Media and Priming

•      D. Roskos Ewoldsen, B.Roskos Ewoldsen, Dillman Carpentier

•      Meta Analysis

 Media Priming the Mental Model

•      D. Roskos Ewoldsen, B.Roskos Ewoldsen, Dillman Carpentier

•       Mental Models

–   Accessible attitudes influence behavior

–   Ability to prime specific information within a mental model

D. Roskos Ewoldsen, B.Roskos Ewoldsen, Dillman Carpentier

•      Conclusions