Mary Jackson Pitts, Ph.D.

mpitts@astate.edu

[ Home ] [ Up ]

Chapter 5

Types of Contemporary Magazines

b   Trade, professional, and business magazines

b   Industrial, company, and sponsored magazines                                                                         

b   Consumer magazines

Categories of Consumer Magazines

b   Alternative magazines

b   Celebrity and entertainment magazines

b   Children’s magazines

b   Computer magazines

b   Business/money magazines

b   Ethnic magazines

b   Family magazines

Categories of Consumer magazines

b   Fashion magazines

b   General interest magazines

b   Geographic magazines

b   Gray magazines

b   Literary magazines

b   Men’s magazines

b   News magazines

Categories of Consumer magazines

b   Online magazines

b   Political opinion magazines

b   Sports magazines

b   Sunday newspaper magazines

b   Women’s magazines

b   Youth magazines

Types of Magazine Circulation

b   Subscription

b   Single-copy sales

b   Controlled

Meeting Competition from Television

b   Internationalization                                                  Foreign editions in English                                Foreign language editions of U.S.                       Magazines

b   Technology                                                                    Instant distribution of copy                                     Narrowly targeted split runs

Meeting Competition from Television  cont.

b   Sale of subscriber lists

b   Direct marketing of products