Communication
Lecture One
Mary Jackson Pitts
Arkansas State University
Levels of Communication
1. Intrapersonal
2. Interpersonal
3. Group Communication
4. Mass Communication
Levels of communication
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1) Intrapersonal communications is one person talking to
himself or herself. it is the
thought process most used before we speak.
Levels of Communication
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Interpersonal communication may be dyadic (2) or triadic
(3)
Levels of Communication
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Group
communication ...covers situations from participating in a business meeting
to going to a class to attending a rock concert.
Levels of Communication
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Mass
Communication involves a communicator using a mass medium to communicate
with a very large audience.
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is
a process in which professional communicators use mechanical media to
disseminate messages widely, rapidly and continously to arouse intended meanings
in large and diverse audiences in attempts to influence them in a variety of
ways.
Baran’s definition of mass
communication
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The process of creating shared meaning between the mass media
and their audiences.
James Carey’s definition of
communication
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Communication is a symbolic process whereby reality is
produced, maintained, repaired and transformed.(Carey, 1975, p. 10)
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Ritual vs Transmission
What is culture?
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Culture is learned behavior of members of a given social group.
(Baran, 2001, p. 9)
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Culture is learned.
Basic Mass Communication Model
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Sender message
receiver.
Lasswell’s Narrative Model of Communication
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Who says what?
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In which channel?
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To whom?
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With What Effect?
Significance of the Mass Media
Industry
Power resource
Public affairs are played out
Cultural developments
Dominant source for definition of social
reality
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