Mary Jackson Pitts, Ph.D.

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updated 3/29/01

The Internet

• The internet is a communications network with no central authority

– It is made up of a central network of high speed telephone lines designed to carry lots of computer data.

– Worldwide digital data network

Computer origins

• Began with the abacus 460 B.C.

– Father of the Computer is Charles Babbage

– ENIAC—the first full service electronic computer

• Electronic Numerical Integrator and Calculator

– 1946..

– UNIVAC- Universal Automatic computer first commercial computer used by the census bureau

Military purposes

• ARPAnet --1969

– Used to transport large amounts of information

– Robert Kahn coined the term Internet

• WWW released in 1992

The Internet

• Innovation theory

– novelty period (1960s-1970s)

• Few people use it. Very expensive

– entrepreneurial period(1982)

• Early adopters begin to use it to their advantage

– mass medium (1993)

• The fast adoption rate of any mass medium.

Mass Medium

• Arbitron (2001) reports that one third of americans would give up tv if forced to choose between at home internet access or television

• While internet adoption is starting to slow down 13 percent of American are using streaming media.

• With the adoption of broadband access streaming will only increase.

The Internet

• Tools that allow the internet to work….Technology

– From mainframes to mini computers.

– digital communication

– microchips

– fiber optic cable

– CD ROMS

• stores up to 700 floppy disk

The Internet

• The internet is a network of networks

• LANS ( Local Area Networks

– Same building

• WANS Wide area Network

– Connect of LANS in different locations

• ISP -- Internet Service Providers

Internet Languages

• Hypertext is the internet language

• HTML

• Computer Hosts

– Com commercial

– Edu educational

– GOV government

– Int-- international

– Mil-- military

– Net---networking organizations

– Org----- non profits

URLs Uniform Resource Locator

• Managed by International corporation for assigned names and numbers (ICANN)

Browsers—

• allow you to download material on your personal computer and view web files.

• Search engines

• Chat rooms

• Access

The Intranet

• Password protected webs used for communication within companies and organizations.

Economic Models

• Television model

– Users passively receive information

• Phone model

– Interpersonal, two way communication

Knowledge gap

– The richer will have access to the latest media technology and the poorer will not.

Advertising on the web

• Click throughs to banner ads have leveled off and are dropping

– You can also see this in the shake out of business as many reduce the internet arms of their businesses

The Internet

• The internet is a communications network with no central authority

– It is made up of a central network of high speed telephone lines designed to carry lots of computer data.

– Worldwide digital data network

Computer origins

• Began with the abacus 460 B.C.

– Father of the Computer is Charles Babbage

– ENIAC—the first full service electronic computer

• Electronic Numerical Integrator and Calculator

– 1946..

– UNIVAC- Universal Automatic computer first commercial computer used by the census bureau

Military purposes

• ARPAnet --1969

– Used to transport large amounts of information

– Robert Kahn coined the term Internet

• WWW released in 1992

The Internet

• Innovation theory

– novelty period (1960s-1970s)

• Few people use it. Very expensive

– entrepreneurial period(1982)

• Early adopters begin to use it to their advantage

– mass medium (1993)

• The fast adoption rate of any mass medium.

Mass Medium

• Arbitron (2001) reports that one third of americans would give up tv if forced to choose between at home internet access or television

• While internet adoption is starting to slow down 13 percent of American are using streaming media.

• With the adoption of broadband access streaming will only increase.

The Internet

• Tools that allow the internet to work….Technology

– From mainframes to mini computers.

– digital communication

– microchips

– fiber optic cable

– CD ROMS

• stores up to 700 floppy disk

The Internet

• The internet is a network of networks

• LANS ( Local Area Networks

– Same building

• WANS Wide area Network

– Connect of LANS in different locations

• ISP -- Internet Service Providers

Internet Languages

• Hypertext is the internet language

• HTML

• Computer Hosts

– Com commercial

– Edu educational

– GOV government

– Int-- international

– Mil-- military

– Net---networking organizations

– Org----- non profits

URLs Uniform Resource Locator

• Managed by International corporation for assigned names and numbers (ICANN)

Browsers—

• allow you to download material on your personal computer and view web files.

• Search engines

• Chat rooms

• Access

The Intranet

• Password protected webs used for communication within companies and organizations.

Economic Models

• Television model

– Users passively receive information

• Phone model

– Interpersonal, two way communication

Knowledge gap

– The richer will have access to the latest media technology and the poorer will not.

Advertising on the web

• Click throughs to banner ads have leveled off and are dropping

– You can also see this in the shake out of business as many reduce the internet arms of their businesses

• Purchase behavior is stable and spending is up. (Arbitron, 2001)

The Intranet and The Internet

• Issues

– Free expression

– Security

– Copyright Laws

The Internet