Mary Jackson Pitts, Ph.D.
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What is News?•
What makes something newsworthy?
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Well-known/prominence
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Timeliness
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Conflict
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Proximity
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Consequences
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Novel
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Deviant
What is News?•
Is the process and a
product.
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It is the process of gathering and making narrative reports.
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News helps the public make sense of the affairs of people, and events.
What is News?•
Is a historic reality.
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It is a form of culture invented by a particular class at a particular
point of history.
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News both forms and reflects a particular hunger for experience.
Mass Media•
are distributors of values.
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Are facilitators of individualism and collectivism.
Values, Ethics, and Democracy•
an enduring belief that a
specific mode of conduct or end state of existence is personally or socially
preferable to an opposite or converse mode of conduct or end state.
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Shared belief
Values, Ethics, and Democracy•
the mass
communicator and the audience must share a coding system.
These coding systems are broken down into symbols, styles and formats.
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Values influence codes of behavior (industry codes)
Values, Ethics, and Democracy•
Gans 1980,
Eight Clusters of Values
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Ethnocentrism
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Altruistic democracy
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Responsible capitalism
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Small town pastoralism
Values, Ethics, and Democracy•
Individualism
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Moderatism
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Social order
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Leadership
Values, Ethics, and Democracy•
Ethics is based on the Greek
word ethos, meaning character, or what a good person is or does in order to have
a good character.
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Decision making is critical.
Values, Ethics, and Democracy•
Ethics is concerned with those things that hold society together or which
provide the stability and security essential to the living of human life.
Values, Ethics, and Democracy•
Morality
refers to the way or manner in which people behave.
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Thus morality comes to mean socially approved customs, or the practices
or application of ethics.
Values, Ethics, and Democracy•
Potters Box
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Define the situation
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Identify the values
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Identify the principles
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Choose your loyalties
Values, Ethics, and Democracy
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