Mary Jackson Pitts, Ph.D.

mpitts@astate.edu

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Coorientation

•      Interpersonal Act

Coorientation Assumptions

•      Unit of analysis in communication should be the small social system and not the individual.

•      For communication to occur, the participants should he “simultaneously oriented to the same object.

•      Relationships between the orientations of the participants in the system toward the object of communication

•      Private cognitions and values 

–    Perceptions or estimates of the cognitions and values (or orientations) of others in the system.  

Communication, Coorientation,& Audience Needs

Research related to coorientation

•      Dyads (two individuals)

•      Small Groups

•      Large groups

Dyads (two individuals)

Coorientation in families

•      Laissez-faire families

•      Protective families

•      Pluralistic families

•      Consensual parents

What about all of this?

•      Public affairs and school

•      Pluralistic husband wife

•      Protective couples

•      Consensual pairs

•      Junior and senior high students

Coorientation in Larger Groups (Grunig)

Coorientation in Larger Groups (Stamm)

Coorientation in Larger Groups (Tichenor, Olien, Donohue)

And so?