Mary Jackson Pitts, Ph.D.
|
Mary Jackson Pitts, Ph.D.
|
|
Chapter one Outline WHAT IS MASS COMMUNICATION? Communication Defined Mass Communication Defined WHAT IS CULTURE? Culture as Socially Constructed Shared Meaning Functions and Effects of Culture Limiting and Liberating Effects of Culture Defining, Differentiating, Dividing, and Uniting Effects of Culture Defining Culture MASS COMMUNICATION AND CULTURE Examining Mass Communication and Culture Micro- Versus Macro-Level Effects Administrative Versus Critical Research Transmissional Versus Ritual Perspective Mass Communication Opportunities and Responsibilities Mass Media as Cultural Storytellers Mass Communication as Cultural Forum SCOPE AND NATURE OF MASS MEDIA The Role of Technology The Role of Money CHANGES Concentration of Ownership and Conglomeration Cultural Forum: Audience as Consumer or Audience as Product? Globalization Audience Fragmentation Cultural Forum: Concentration, Conglomeration, and 9/11. Hypercommercialism Erosion of Distinctions Among Media: Convergence |