Mary Jackson Pitts, Ph.D.
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Mary Jackson Pitts, Ph.D.
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Chapter 13 Outline THE EFFECTS DEBATE DEFINING MASS COMMUNICATION THEORY A SHORT HISTORY OF MASS COMMUNICATION THEORY The Era of Mass Society Theory The Era of the Scientific Perspective Limited Effects Theories Two-Step Flow Theory The Era of Limited Effects Theory Attitude Change Theory Reinforcement Theory The Uses and Gratification Approach Agenda Setting Dependency Theory Social Cognitive Theory THE ERA OF CULTURAL THEORY Symbolic Interaction Social Construction of Reality Cultivation Analysis Critical Cultural Theory The Frankfurt School British Cultural Theory News Production Research THE EFFECTS OF MASS COMMUNICATION Violence Under What Circumstances Using Media to Make a Difference: Television and the Designated Driver For Whom Drugs and Alcohol Gender and Racial/Ethnic Stereotyping Cultural Forum: Embedding Antidrug Messages in Prime-Time Television Political Campaigns and Voting Prosocial Effects Developing Media Literacy Skills: Applying Mass Communication Theory Cultural Forum: Gerbner’s Three Bs of Television |