Mary Jackson Pitts, Ph.D.
|
Mary Jackson Pitts, Ph.D.
|
|
The following are examples of Likert Statements for a study about political advertising and news programming.
Political advertising survey Instructions: The following statements deal with political ads and use of ads in television newscast. Below each statement is a scale. Please circle the number that best represents how you feel about the statement. Please rate the following statements on a six point scale: 1) strongly disagree 2) moderately disagree 3) mildly disagree 4) mildly agree 5) moderately agree 6) strongly agree. Example: The sun comes up in the East. Strongly disagree 1 2 3 4 5 6 Strongly agree As you read the following statements, please use your 6 pm newscast as your reference. 3. My station has a strong written policy that addresses the placement of state political campaign ads in the 6 pm newscast. Strongly disagree 1 2 3 4 5 6 Strongly agree 4. State political campaign ads in a 6 pm newscast will influence the content. Strongly disagree 1 2 3 4 5 6 Strongly agree 5. Adult audiences will have difficulty differentiating between the reality of state political news stories and state political campaign ads found in a 6 pm newscast. Strongly disagree 1 2 3 4 5 6 Strongly agree 6. Adult audiences will perceive state political campaign ads aired during a 6 pm newscast as endorsements by the station. Strongly disagree 1 2 3 4 5 6 Strongly agree 7. A political campaign ad for a candidate placed after a state story about that candidate will influence the audience's perception of that candidate. Strongly disagree 1 2 3 4 5 6 Strongly agree 8. A state story about a state candidate should be placed near a state political campaign ad for the same candidate. Strongly disagree 1 2 3 4 5 6 Strongly agree
9. A state political campaign ad for one candidate should not be followed by a state political story about their opponent. Strongly disagree 1 2 3 4 5 6 Strongly agree 10. Placing state political campaign ads during segments that contain sports or weather will not influence the objectivity of the newscast. Strongly disagree 1 2 3 4 5 6 Strongly agree 11. State political campaign ads placed between news segments in a 6 pm newscast jeopardize the credibility of the content. Strongly disagree 1 2 3 4 5 6 Strongly agree 12. There is conflict of interest when state political campaign ads are used in a 6 pm newscast. Strongly disagree 1 2 3 4 5 6 Strongly agree 13. State political campaign ads should be placed near news segments in a 6 pm newscast. Strongly disagree 1 2 3 4 5 6 Strongly agree 14. Adult audiences do not care that state political campaign ads appear in a 6 pm newscast. Strongly disagree 1 2 3 4 5 6 Strongly agree 15. Placement of state political campaign ads in a 6 pm newscast does not affect the story lineup. Strongly disagree 1 2 3 4 5 6 Strongly agree 16. State political campaign ads placed between news segments improves the credibility of a 6 pm newscast. Strongly disagree 1 2 3 4 5 6 Strongly agree |