Introduction to Graduate Study, Study Guide for Exam 2, Fall 2008

Date/Time: Monday, December first, 5:30-the cows come home if needed

Essays: Be complete, detailed, and specific in your answers. Use specific examples. Answers must demonstrate critical and original thinking.

·         What is the study of communication? Is communication studies a discipline or a field of study? Defend your answer. How can we as communication scholars define ourselves? What are main components of the field/discipline? (Everyone must answer this)

·         How is the faith of the two sisters in the Morgan article shaped by communication with other people?

·         According to Deal and Kennedy, a strong culture is one in which everyone knows the goals of the organization and is working for them. There are four components: (1) Values which refers to beliefs and visions that members hold for an organization (e.g., Macintosh=Innovation), (2) Heroes which are individuals who exemplify organizational values (e.g., Bill Gates=Microsoft), (3) Rituals and rites which are ceremonies through which an organization celebrates its values (e.g., company picnics and award systems), and (4) Cultural networks which are a communication system which cultural values are instituted and reinforced (e.g., training, formal and informal networks are included, etc.) Given this information, do you think Disney, as portrayed in the Van Maanen article, is a strong culture? Why or why not?

·         List and identify examples (other than those presented in our reading) for Chomsky’s five filters that news must pass through to reach the masses?

·         How is the rhetoric of spiritual mediums persuasive? Use John Edwards as a case analysis.

·         Defend or refute Postman’s position that television is making us silly.

·         How, according to Gerbner, is television the new religion?

·         Synthesize both Gerbner’s and Postman’s positions on audience effects.

·         Explain the central idea of the narrative paradigm and its key components (narrative fidelity, narrative probability, good reasons). Be able to use these concepts to analyze a text.

·         Is our communication studies more of a field or discipline and what differentiated the two?

Multiple Choice, True/False, Short answer, Fill in blank:

Ch. 6

Machine metaphor, Scientific management

Human relations vs. human resource

Hawthorne Studies (how they were conducted and what did they show) and Hawthorne Effect

Theory X vs. Theory Y

Culture, organizational culture, emic and etic

Why study organizational culture? (notes)

Cultural performances in organization: ritual, passion related, sociability, politics, enculturation (examples)

Workplace democracy: voice, learning organization

Ch. 7

What is a culture? (integrate book with class discussion)

Borderlands?

Co-cultural theory

High vs. low context, codes

Emic vs. etic including stranger/host/ethnic

Muted group theory, central ideas

Afrocentrism and eurocentrism (what are they and how are they different)

Cross cultural adaptation theory: stranger, host, ethnic

Ch. 8

Persuasion

Rhetor

Sophists (who were they)

Deliberative, forensic, epideictic rhetoric

Artistic means of persuasion: ethos, pathos, logos

Mutual persuasion in the context of doctor-patient relationships

Ch. 9

Super media

Hot vs. cool media

Global village

Ong's sensorium: Oral, script, electronic phase

Magic bullet/hypodermic needle

Two step flow: opinion leaders/influentials

Gatekeepers

Agenda setting

Assumptions of uses and gratifications

Cultivation: mean world syndrome, first order/second order cultivation

Parasocial interaction

Spiral of silence

Ch. 10

Difference between deontological, teleological, egalitarian approaches and associated terms of each approach

6 characteristics of dialogue

Narrative and narrative ethics

Ch. 11

Discipline vs. field

History of communication departments

Central concepts of communication discipline

Matching: Name the theories with the theorists. Could you give a brief definition of each if asked?

·         Pragmatics of Human Communication (5 Axioms) (Watzlawick, Beavin and Jackson)

·         Social exchange (Thibaut and Kelley)

·         Rules Theory (4 categories:  followable, prescriptive, contextual, and behaviorally based)(Shimanoff)

·         Baxter’s Relational Dialectics (autonomy vs. connection, etc.) (Baxter)

·         Coordinated Management of Meaning (Pearce and Cronen)

·         Dialogic theory (I-it/I-Thou; genuine dialogue) (Buber)

·         Dramatisim: Old/New rhetoric, dramatistic pentad, identification (Burke)

·         Impression management (Goffman)

·         Symbolic convergence , Fantasy Themes (Bormann)

·         Scientific Management (Taylor)

·         Theory X and Y (McGregor)

·         Bureaucratic Theory (Weber)

·         Workplace democracy (Deetz)

·         High/low context cultures (Hall)

·         Muted Group theory (Kramerae)

·         Feminist standpoint theory (Wood)

·         Eurocentrism /Afrocentrism (Asante)

·         Cross-cultural adaptation theory (Kim)

·         Classical rhetoric/Artistic proof (ethos/pathos/logos) (Aristotle)

·         Compliance gaining strategies (Marwell/Schmidtt)

·         Technological determinism: Hot/cold media, global village (McLuhan)

·         Medium theory/sensorium (Ong)

·         Two-step flow of influence (Katz and Lazarsfeld)

·         Diffusion of innovations (Rogers)

·         Gatekeepers (Wesley and Maclean)

·         Agenda setting theory (McCombs and Shaw)

·         Uses and Gratifications (Katz; Palmgreen)

·         Manufacture of consent (Chomsky)

·         Cultivation Theory (Gerbner)

·         Parasocial interaction (Horton and Wohl)

·         Play theory (Stephenson)

·         Spiral of silence (Noelle-Newman)

·         Categorical imperative (Kant)

·         Veil of ignorance (Rawls)

·         Principle of the golden mean (Aristotle)

·         Knowledge Gap (Tichenor, Donohue, Olien)

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