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MIS 4453
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| Kelly Fish, Ph.D. | John Seydel, Ph.D. | ||
Office: BU 327
Telephone
Office: 972-3416 (ext.193)
Home (call before 9:00 P.M.): (901) 274-0234
eMail: kfish@astate.edu
Office Hours:
TTh 8:00 - 9:30
TTh 10:45 - 12:30
TTh 3:15 - 3:30
Feel free to drop by at other times; however, I might be busy or out.
Office: BU 302
Telephone: 972-3416 (ext.148)
eMail: jseydel@astate.edu
Office Hours:
MTWTh 10:00 - 12:00
Other times by appointment
"Do Not Disturb" Hours:
M 4:00 - 6:00
MWF 8:00 - 9:00
TTh 12:00 - 2:00
Zhao, J.J, (2003), Web Design & Development for eBusiness, Upper Saddle River, NJ: Prentice-Hall, Inc.
Supplementary materials, to be announced
The objective of this course is to give the undergraduate student a fundamental understanding of the concepts and technologies of eCommerce. Students will learn eCommerce principles involving business models, Internet marketing, online transactions, and security, as well as about ethical issues. Additionally, students will become proficient in eCommerce web based programming using XHTML, FrontPage, Access, Flash, and Active Server Pages. Upon completion of the course, students will have a firm grasp of eCommerce business tenets and the technologies required to implement them.
A weighted course average will be calculated using the following weights for assignments:
Quizzes 100 points Midterm Exam 200 points Programming Assignments 300 points Term Project Web Site 200 points Final Exam 200 points 1,000 points Grades will be earned according to the following scheme:
900 -1,000 points A 800 - 899 points B 700 - 799 points C 600 - 699 points D Below 600 points F
Quizzes may count 10-20 points and will be administered sporadically throughout the term. They may or may not be announced ahead of time, as their purpose is to encourage you to review recently presented lecture materials, as well as to prepare for upcoming class meetings.
The exams (midterm and final) will allow the student to demonstrate knowledge of eCommerce concepts that are covered in the class meetings and the text.
Over the course of the semester, students will be exposed to a number of web programming concepts. In addition, several software packages for supporting web development will be demonstrated. For each of these, practical exercises will be assigned as in-class and/or outside assignments to be graded on a random basis. As a rule, these exercises will not be "collected"; instead, each student will maintain a website to which her/his work will be posted and made accessible through links.
Each student will be responsible for developing a prototypical web site for an eCommerce business venture. This project will give the student an opportunity to apply the principles and technological skills acquired throughout the semester. Details of this assignment will be provided at a later date. Each student will demonstrate his or her eCommerce web site to the class during a brief presentation at the end of the semester. Approximately 40% of the grade will be based upon the business model you have developed, another 40% will be based upon the website you create to support that business model, and 20% of the grade will be based upon your formal presentation to the class.
These matters will be handled on a case-by-case basis. Late assignments, if accepted, may be subject to penalty. Make-up exams will only be granted in cases where illness and/or emergency caused the student to miss the scheduled exam or, if the student is officially representing ASU.
Plagiarism and cheating on exams, term papers, or cases will be dealt with under official university procedures. It is your responsibility to be familiar with these procedures, as outlined in the ASU Student Handbook.
If you are a student with a disability, you are encouraged to work with the Disabilities Services Office to determine any necessary arrangements. Such arrangements include, but are not limited to special seating, test-taking accommodations, and note-taking assistance. The Disabilities Services Office can assist you in documenting your needs and will provide you with a letter that you can bring to us, and we can discuss how to arrange for your full participation in this class.
| Date | Topic | Lead | Chapter | |
| January | 13 | Overview of eCommerce/Websites | JS | 1 |
| 15 | Creating Basic Web Pages / FrontPage (lab exercise) | KF | 2 | |
| 20 | eCommerce Strategies and Value Creation | KF | Supplements | |
| 22 | Web Page Fundamentals / XHTML | JS | 2 | |
| 27 | eCommerce Models | KF | Supplements | |
| 29 | Web Graphics / Flash (lab exercise) | JS | 3 & Supplements | |
| February | 3 | Enhancing Web Appeal via Graphics | JS | 3 |
| 5 | Customer Interfaces for eCommerce | KF | Supplements | |
| 10 | Web Servers | JS | 4 | |
| 12 | Interacting with Databases (lab exercise) | KF | 6 | |
| 17 | Web-Based Applications (lab exercise) | KF | 8 | |
| 19 | Syntax & Procedures for Markup | JS | Appendix, Supplements | |
| 24 | Virtual Storefront Applications | KF | 10 & Supplements | |
| 26 | Security Issues; Help Session (if time) | KF/JS | Supplements | |
| March | 2 | Web Programming Help Session (lab exercise) | JS | None |
| 4 | Midterm Exam | All to Date | ||
| 9 | Shopping Cart Applications: Store Front (lab exercise) | JS | 10 | |
| 11 | Shopping Cart Applications: Back Office (lab exercise) | JS | 11 | |
| 23 | Management Metrics for eCommerce | KF | Supplements | |
| 25 | Web Programming Help Session (lab exercise) | JS | None | |
| 30 | Driving Website Traffic | KF | TBA | |
| April | 1 | Customer Relationship Management | KF | TBA |
| 6 | Project Feedback/Consulting (Business Model) | KF | None | |
| 8 | Consulting about Projects (open lab) | JS | None | |
| 13 | Student Website Demonstrations | None | ||
| 15 | Student Website Demonstrations | None | ||
| 20 | Student Website Demonstrations | None | ||
| 22 | Student Website Demonstrations | None | ||
| May | 4 | Final Exam (12:30 pm) | All to Date | |
[ Last revised: Thursday February 05, 2004 ]