Parsons Motivation continued….
Parsons developed a scientific procedure for helping people choose a vocation by helping them become more aware of their needs, aptitudes, and the demands of certain occupations.
Following self study, with the help of a vocational counselor, people could make rational and free decisions about the work for which they were best suited and the education then needed.
Parsons argued that this approach would ensure efficiency for both factory and the individual and thus improve society.