Ahmad Syamil, Ph.D., CFPIM, CIRM, CSCP

Associate Professor

Department of Computer and Information Technology
College of Business

     Arkansas State University

        2007 Aggie Road, P.O. Box 130
                                  
             

         State University (Jonesboro),     AR  72467 

                     Office: Phone: (870) 972-3732; Fax: (870) 972-3868 (NEW)

    Emails: asyamil /A/T/ astate /D/O/T/ edu (astate.edu is only for work. No personal email to astate.edu)

or asyamil /A/T/ suddenlink /D/O/T/ net

Home   IPOMS  APICS     CIT 3523 Ops. Mgmt     MIS  6483 SCM, ERP, CRM    MIS 6543 Business Analytics

CIT 1503 Microcomp.   QM 2113 Stat  CIT 3013 MIS  MBA 508&9  Stat & Ops.Mgmt   

    MIS 6413 MIS    MIS 6093 Adv. Stat   QM 6433 Mgmt. Science  MIS 6413 Data Mining & DSS

Managerial Applications of Multivariate Analysis in Marketing by James H. Myers and Gary M. Mullet.  Publisher: South-Western Educational Pub; 1 edition. ISBN: 0877573018. 2003.

Table of Contents

I. INTRODUCTION

1. Introduction to Multivariate Statistical Analysis

2. Some Basic Concepts and Definitions
 

II. DEPENDENCE METHODS
 

3. Basic Regression Analysis: Linear
 

4. Basic Regression Analysis: Nonlinear
 

5. Multiple Regression Analysis
 

6. Logistic Regression
 

7. Discriminant Analysis and Canonical Analysis
 

8. Conjoint Analysis: Full-Profile and Pairwise Trade-Offs
 

9. Conjoint Analysis: Choice Models
 

10. Interaction Detection Methods: AID and CHAID
 

III. INTERDEPENDENCE METHODS
 

11. Factor Analysis
 

12. Cluster Analysis: Hierarchical Clustering
 

13. Cluster Analysis: Partition Clustering
 

14. Correspondence Analysis
 

15. Structural Equation Models
 

16. Multidemensional Scaling of Similarities Data
 

IV. PUTTING IT ALL TOGETHER
 

17. Squeezing More Useful Information Out of Expensive Consumer Surveys